In what ways does your media product use, develop or challenge forms and conventions of real media products?
The obvious way in which we develop conventions found in real media products is by frequently mimicking common camera shots found in narrative music videos such as slow motion walking, out of focus lights and only infrequent use of instruments or singing etc. One example of real media products that also employ these features is "Flashed Junk Mind" by Milky chance. Their entire video essentially consists of the two band members and assorted extras walking through fields and engaging in random activities such as golf in a quarry and jumping into a river.
However, we actually challenged conventions by making what is, for all intents and purposes, a binary opposite music video. Although we share many of the same shots, we ended up having the main 'character' of the video alone for most of the video. Most of the scenes were also either filmed at night or inside, forming a theme of loneliness and sorrow. We also develop what is a common concept (a sad, narrative music video) by creating a very disjunctive story line unlike most sad narrative videos such as "when you're gone" by Avril Lavigne and "when September ends" by Green day.
There are exceptions of course, one notable one of course is "hurt" by Johnny Cash which is made up of assorted clips and Johnny Cash sitting at a piano playing and singing. The video plays very well to the sorrowful undertones of the song as well as real life events experienced by the performer. Our music video works as a crossover between these two styles of sad, narrative music videos with performance elements by paring sad themes with disjunctive story and infrequent yet noticeable use of performance.
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