How did you use
media technologies in the construction and research, planning and evaluation
stages?
I used a range of media technologies to help create my media
products; this meant in the research and planning stages, production and also
the evaluation stages. I used blogger in pre-production, production and
post-production, this is because we used this medium to portray our ideas and
reflect on others as well. In pre-production we used blogger for the research
and planning so we would post the research we did on the blogs as a collated
group blog. We labelled post so that they were easier to find and also help us
to group our blog post together. So for example we all had to conduct an
analysis on 3 music videos each so we create a label which we all used so that
when clicked on it will take you to a filtered page with just our music video
analysis on it.
We also used blogger during production as well. The way in
which we used this was keeping the blog updated on the editing and filming
process we went through as the filming was mainly done after school. Once we
had the draft music video ready we uploaded it to Vimeo so that our peers and
teacher could give us feedback on the video. We then published this to our blog
so more people could see it and also making the feedback process easier as it
has a build -in comment system which anyone can use. Likewise, we also used
blogger to publish our draft and final versions of digipak and advert product,
so that it could be see by other and also feedback would be welcome from our
target audiences.
For post-production we used blogger for finishing off our
coursework, this meant that when we had finished out media product we had some
other task like our creative journey which is a mood board which shows the
journey we took to get to our final media digipak and advert. We also published
our draft and final version using different forms of media of our evaluation questions.
Pre-production: In
the pre-production stage of my media product I used technologies such as Google
Images, Tumblr and also a little of Google+. I used these technologies to help
me explain my research by selecting images which suit my genre of my music for
the video, digipak and advert. This is because I feel as if pictures also tell
a story and it can also help to back up a point which I might be making about
my target market.
For example I might have type something into the search
engines and I could scroll through the pictures, this would help to come up
with ideas for digipak and advert. I think that this is because when I found an
idea which I liked I tried to create it which you can see in my creative
journey which shows you how I got to this point. It inspires me to come up with
similar ideas or use a combination of ideas in one style. When creating the
storyboard for the music video and also planning for the photo shoot we looked
at how other bands and also the types of people that would listen to our music
would dress and style themselves. This is because styling and mise en scene
also play a big part in trying to tell a story, as it becomes more realistic
and desirable for the target audiences.
We used Adobe Premier Pro to create the animatic which would
help bring our storyboard to life. This meant that we could see how to the
scene we create would go along with the song which I thought was really helpful
because if they were bits that we didn’t think go together then we could change
in Adobe Premier Pro. We added the music over the top of the pictures of the
song which we chose to make a music video for.
Production: During
production we used two cameras and a camcorder. The first DSLR we used for
filming was the Cannon EOS 100D We used this for the first half of the draft
music video and then we rented the Panasonic HDC-SD90 for the second half of
the music video. This was because it was smaller and had a better handle grip
which we liked. It was more potable than the DSLR. But then when we edited the
footage we saw that the low-light capabilities of the camcorder were not as
good as the DSLR as the videos were grainy and as we were aiming to make a cinematic
video it would look good if the shots where grainy. One of the members of the
group bought a DSLR which was the Nikon D7200 Which better than the camcorder
and the DSLR. So then all the camcorder shots were re-filmed with the Nikon and
some of the Cannon shots were also re-filmed with this camera. The low-light
capabilities of this camera where far superior to the camcorder which helped
and made the video look much better than the original. I used the Cannon 100D
to take the picture for the digipak and the advert.
Photo Shop was used to create out draft digipak and magazine
covers. We did this by using the studio to take photos of the band members and
then we could edit them in Photo Shop with affects, sizing, cropping and
blurring etc. What I did was lay out the size of my page and then I made
guidelines for the so that I could line up pictures and text properly on both
my products. I measured a digipak as well so make sure that I got the
measurements write, even though there are templates on line I found that they
are all different sizes and when printer each of the panels are a couple millimetres
short or longer than the other which I found odd so I made my own template.
Another form of media which we used was an instant messaging
service called ‘WhatsApp’. This is because it helped us communicate with each
other without going from one recipients thread to another to find out what they
said and then inform the other person. We setup a group chat which lets each of
us send text pictures and video which will then be received by everyone. I think
that this as particularly useful because we were able to arrange when we can
film as everyone could say when they are free to do so. There was a
cancellation and this would also be easy to handle as they person who couldn’t make
it can inform the group with a single message. We also used this instant
messaging service to send each other pictures and video which would act as
inspiration for the music, for example shots we might like in a video. Or pictures
for our digipaks/adverts.
Post-production: We
used Final Cut Pro X as our choice for editing and this played a large part in
the product as well as the cameras. We used this because the UI (User Interface)
was much better than adobe and also the screen which 21.5” widescreen instead
of a square monitor which also made it easier as we could seem more elements of
the software. I have never edited before until I started doing Media Studies as
earlier on we had to make a Preliminary video which is where I learnt to edit,
and within 20 minutes I knew what I was doing and could also help other because
of how easy it was to use. with this software we were able to speed up clips
and slow some of them down to help emphasise shots as well as make them more relevant
to the time of the music as well. We could even change the white balance and
colour of the entire clip if we wanted to. We also added text to the start of
the video over the top of the fire scenes which we liked as it also helped us
to emphasis the band and who they are.
An online program that we used was Vimeo. We used this to
upload out video and then embed it onto our blog. This is because we were
having trouble with the copyright claims of the song when uploading it to
YouTube. With Final Cut Pro X, we would export the video and upload it straight
from the editing software which was really helpful, and made the process evenly
more seamless and effortless. By embedding it onto our blog our peers and
others were able to see it and as it has a comment system we were able to
receive feedback on it as well.
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