Showing posts with label Max. Show all posts
Showing posts with label Max. Show all posts
Monday, 18 January 2016
Saturday, 16 January 2016
Tuesday, 12 January 2016
Monday, 4 January 2016
Draft Evaluation Question 4 - Max
Evaluation
Question 4: How did you use media technologies in the construction and
research, planning and evaluation stages?
Research
and planning
During my research and planning the task were very
dependent on the technology I had used. I used many different platforms to
complete the various tasks I was set, these ranged from programmes on computers
to reading through magazines to fins different images. Google was the search
engine I used most as it is very reliable, I used this to find images for my
creative journey which eventually led to my final advert and digipak. From
Google I was able to use different websites that helped in research and
planning. I used UK tribes to find what the target market was for my digipak
and advert as well as my group’s music video. This helped as it allowed us to
get a clear understanding on what they liked and disliked also the style of
clothing they would wear. I also used YouTube to look at music videos that my
group and I liked s that we could get a good understanding at how they are shot
and what type of shots work well for the music video we filmed. The magazine I
looked at for inspiration on my front cover of my digipak was Fader, I like the
style that Fader uses by having a bold image on the front to catch the eye of
readers. I used blogger to post updates on my work, for example I posted all of
my research and planning on this. Blogger is very easy to use and by using tags
allows someone on my blog to find a specific piece of work that either I have
done or somebody in my group.
Ancillary
Tasks
I used Photoshop CC and C36 to create my digipak and
advert, this software was very easy to use as the layout was simple also if I
could not find anything, due to it being a very well-known software I could
research how to use different aspects of it. To get the template or my digipak
I downloaded a 4 panel template from disk wizard, and then I imported it onto
Photoshop which then allowed me to alter the size to get the correct fit. On
this software I created and edited my digipak and advert, this worked very well
as it enabled me to do anything to my images to make them suit the band. The
research and planning stage helped my knowledge of real media products that
worked, having looked at lots of different styles of advert and digipak I was
able to identify trends that worked and ones that didn’t, this allowed me to
create a piece of work that
Pre-production
In the pre-production of my digipak and advert I used
various types of platforms to get images and information to be explained in my
research and planning. I used platforms such as Google and Google Images. Using
Google this allowed me to search the internet for information that could go
into my research and planning; also from this I could use Blogger which is what
I posted all of my work onto. During pre-production my group produced a story board
which consisted of the various shots that we would use during the filming of
our music video as well as an animatic which was a picture video of the story
=board to show what it would look like. To create the storyboard we used hand
drawn images and little text to get the bases of our music video. To create our
animatic we used Final Cut Pro X on the Apple IMac as this was the best
software to edit on.
Production
During the production of our media products we used a
large amount of technology that enabled us to complete tasks. To begin with we
used a Panasonic HC-V700, however after reviewing some of the videos we had
taken, we realised that the image quality was not to a high enough standard,
therefore we decided to change to a Nikon D7200 and a Canon 100D to film our music
video, this proved to be the correct choice to make as the quality of the
videos were far better than the Panasonic. The decision to use two cameras went
down to not having enough free time together as a group and with the actors. Me
being in the music video meant that I could not film any of the shots myself,
however the people that did film took into account my suggestions on various
shots that we took, this meant I had the same impact as them of shots. During
production we set up a group chat on an app called ‘Whatsapp’ this made it
easier to communicate with each other when we weren’t together, also we could
get each other’s feedback on different posts which was very helpful.
Post-production
In the post-production stage as a group we sat and edited
it together, this meant that if one group member was not keen on one of the
shot placements they could say and suggest a replacement. We used Final Cut Pro
X to edit our work as this was the best option on the school computers. In this
software we used different effects and techniques to edit the video. Clipping
was used the most as it allowed us to cut down different sections of the video
to make it fit. This was the most important software we used as it was to edit
our music video, the other option we could have used was Adobe Premiere Pro;
however we chose to use Final Cut Pro X as it felt a lot easier to edit.
Other
We also used other types of technology that helped in
many areas, we set up a twitter account that we posted on occasionally with
updates of filming and editing process. We also used Vimeo to upload or music
video due to copyright reasons on YouTube.
Draft Evaluation Question 3 - Max
Question 3: What have you learned from audience feedback?
During the process of creating a
magazine advert, digipak, and music video audience feedback has played a
pivotal role in how I have designed my pieces of work. After posting a draft of
a piece of work I would then get comments on parts that the audience liked and
disliked.
Pitch:
Feedback was first given on the pitch we as a group created to explain what
style we were going to follow throughout the process. By getting feedback on
this part of the course it allowed us to then edit parts that out target
audience may not like, for example:
Feedback
such as the one above helped us a lot as we could get an understanding of what
worked well and things that needed improvement. We also presented the pitches
in class so that if anybody had any questions regarding the contents we could
answer them. A benefit of getting feedback from people in our class is that due
to them being in our target audience’s age this gave us more of an insight into
what their likes and dislikes were.
Digipak:
The next piece of work we had our classmates give feedback on was our first
draft of the digipak and in-slip. These were the first pieces of work that we
had done individually therefore feedback was very important. I got comments on
a blog post from the people in my class this helped as it meant that I could
look upon these regularly to remember what they had said, also I got feedback
from my media studies teacher on a printed out version of my digipak. This was
very helpful as it also meant that I could look at this if I am stuck. My media
teacher, however he does not fit into the target market of this project, due to
his knowledge of the subject I took his feedback the most seriously.
This
comment from Millie was one of the most helpful as she told me what she liked
for example the colour scheme, also she has told me that could do with
improving such as the inside left panel explaining that it could do with
something on it. As well as doing that Millie has also suggested to me what she
would do if it were her work. This helped a lot as being in my target market
Millie’s opinion was valuable. All of the comments I got on my digipak helped
as they each influenced my decision of what to create. All other comments can
be found on my blog with the heading of ‘Feedback on Digipak’.
Advert:
The same as my digipak I got feedback from classmates who commented on my blog
post as well as the feedback from my media teacher. This comment from a person
in my class stood out to me as the most helpful, this was mainly due to the
clear things he liked and what could do with improving. Comments like Nathan’s
were very useful as it meant that the changes I could make will make my work
more professional. All other comments can be found on a previous blog post named 'Feedback on Advert'.
Music
Video: This was the final piece of this project. For this piece of work my group
was given personal feedback from our teacher along the process of filming and
editing our music video, this was very helpful as it meant that if we had shot
a scene poorly we had time to rethink and re-film parts of it. We did not receive
any feedback from people in our class however I feel that the comments made by
our teacher had enough influence on us.
Draft Evaluation Question 2 - Max
I believe that the combination between our music video
and my ancillary texts is well done. When creating my digipak and advert I
thought about the music video and how they would link together.
As when we took the photos for my digipak and advert we
had already created our storyboard, this meant I could take ideas form the
storyboard and recreate similar effects in a photo. An example of this is when
the actor in the music video is sat on a bed with a grey background; I
replicated this to a degree as on my front cover I have the band members stood
in front of a dirty white backdrop, as well as on the background of my advert I
attempted to get the closest colour to the back ground of the image.
Also on the inside
panels of my digipak I had an image of a blurry fire which went very well with
style of the music video as it is very similar to images on the video. I used
the same image for the front of my digipak and on my advert as I felt that
having that link between them will make it easier for someone looking to
associate the two pieces ancillary texts.
The overall style I went for in my ancillary texts was
very similar to our music video as the main theme of the video was dark and
depressing however there were little segments of happiness. I tried to make my ancillary
texts very dark to match the video, I did this by editing the images to make
them look a little darker however was still easy to see the image, also the
inside panels are from the music video.
Draft Evaluation Question 1 - Max
Question 1
In what
ways does your media product use, develop or challenge forms and conventions of
real media products?
When
creating my groups music video and my own digipak and advert, research and
planning had a huge influence on the design I would go with. I would take
inspiration from professional music videos, album adverts and digipaks.
Digipak: My first insight into the design I
wanted my digipak to look like was one of the Pet Shop Boys albums from 1987
‘Actually’. I liked this album cover as it was very simple, this was the design
I went with throughout the project. In the Pet Shop Boys album they’re dressed
in suits, this was the only difference between mine and their album cover. I
chose to use different clothes as I wanted the album to have a modern look to
it. The positioning of the text was actually an idea one of my classmates had,
they commented on my draft post with ideas of improvement. I have altered the
text on my front cover compared to the Pet Shop Boy’s album as I felt that this
looked better as above the head of the artists there was not much space
therefore it looked squashed in. I chose to have one member of the band
slightly in front of the other as he is the lead singer in the music video; I
wanted to make it clear that he was the lead.
Advert: When
creating my advert I analysed a wide variety of adverts for albums as well as music
magazine covers. Whilst researching the already existing album adverts I found
that a common theme between them was that they would use the front cover of the
digipak as the main image and then have the text around, after looking around
for more inspiration I found that this looked the most professional and
therefore went for this style. Also I chose to look at music magazine covers as
well due to me wanting to widen the genres of music I would look at. Looking at
music magazine helped me as I looked into best-selling music magazine such as NME
and Q magazine; these showed me what caught readers eyes and therefore what
would stand out. As well as this they further developed my knowledge of where
to position the text depending on different front covers. I went for a very
simplistic style as after looking at many advert I found that these, in a way,
stood out the most.
Music
Video: When doing research into the type of music video we would create my
group and I looked at many videos in the genre that we were going for; this
meant that we could see how different bands would style themselves and the type
of shots that worked during different emotional parts of the song. We looked at
the original song music video by Amber Run as this gave us more of an insight
into the emotion behind the song and the underlying message. We decided to
shoot a sad music video as, after watching many of Amber Run’s music videos for
other songs, we found that they created music videos that were very
heavyhearted. We also looked at songs that were classed as the same genre as ‘Spark’,
this helped as we found how many other music videos were shot and the style.
Sunday, 22 November 2015
Creative Journey - Max
1. This was my first inspiration or my final piece. I really like
the simplicity of the artwork and how the band members are facing the camera.
Also the placement of the band name I liked.
2. My next piece was instead of having someone look at the camera
I could go for something different from the majority, I decided that having the
back of the heads would look good.
3. I kept looking the same artist has he had done many photo
shoots in the style that I was a fan of, this is where I got the idea of using
a plain background to take the photos on.
4. After looking at different styles of the images I liked, I
decided to not use an image of the backs of the artist’s heads as it does not
look professional, instead I went for a face on image of both the artists
staring at the camera.
5. I got inspiration to use a blank background of one solid colour
from this. Although it is not an album cover I took a look at photo shoots and
magazine covers or inspiration.
6. I was contemplating using a black and white edit on my cover
image, after much consideration I decided not to go with it as it did not look
professional also it did not suit the pictures I had taken.
7. This image I liked as it was almost exactly what I wanted mine
to look like, however the colours were too bright. The artist is staring
blankly at the camera in a somewhat slumped position.
8. Following on from the previous image I wanted to find something
similar to this style. In this image I liked the use of a slid colour being the
background as it made the artist stand out more.
9. Whilst looking at similar images to the ones I had looked at
before, this was a possibility. I could have changed the colour scheme I would
have used to have lots of colour in it; however I chose not to do this in the end
as it did not reflect the ideas of our music video.
10. From this cover I was primarily looking at the background, as
I had already chosen how my artists were placed. I liked the background of this
as it was natural and the band members did not stand out. However I could not
find a place in real life that I liked and also the lighting was wrong when
taking mine.
11. I thought about having the entire body of my artists in,
however after taking a few photos I did not like this as you could not see the
artist’s expression on their faces.
12. This was the image that I most liked on my creative journey as
it was exactly what I was looking for. This had two artists on a white
background, facing the camera with blank expressions on their face. After
taking many photos in similar styles to this I finally got one that looked
right.
13. This was the first photo I tried as the front cover, I liked
this as the lead singer (Left on the image) was looking up and the backing
artist (Right on the image) was looking down. However I chose not to use this image
as it did not have the background I was looking for.
14. This was another possible cover. I liked this one as it had
the right background and having both artists facing the wrong way went against
conventions of album covers. After much deliberation I chose not to use this as
it did not look professional enough.
15. These were some of the font options I could have used for the
text on my digipak. In the end I decided to use the top font as it looked
professional and was very easy to read.
16. This was the colour scheme I chose. I decided that grey,
white, and black made it look formal and was very clear. During this process I could
have change but I thought keeping it simple would suit how I wanted to have the
artists standing.
17. This was the end product of my creative journey. The image I took most of my inspiration from
was image 12 as it was what most related to the image I had in my head.
Different to 12, I had the artists facing the camera, similar to image 7, as I found
this made it somewhat personal between the person looking at the cover and the
artists. The text was placed where it as it does not take anything away from
the image however it still stands out as the black text is on a white
background and the white text on a dark background.
Friday, 20 November 2015
Monday, 16 November 2015
Changes to the Advert
After reviewing the comments people had made on my advert, I found that there were some things I could change to make it more appealing to an audience.
This was my draft advert, there was one thing that stood out in the comments for improvements, this was in the top left and right corners the background I used was creased,I ended up retaking this photo as I tried editing it and it didn't look professional.
Another part I changed was the image on he front, as I was informed it would look better if I used the same image on the cover of my digipak and on the advert, this meant that I could use the image I first used on my advert on and put it on the back of my digipak.
Whilst looking at the comments and over peoples work I thought that on mine the band logo looked too big compared with what other people had used, I decided to shrink this image so that it did not take any focus away from the image and text.
I made the decision to re-position all the the text on this as I felt it was in the working place, also it did not match my digipak, I also changed the size of the text so that it would stand out more.
After altering my advert from looking at the comments I got, I believe the changes I have made have improved my work.
Sunday, 15 November 2015
Changes to Digipak
After reviewing the comments people had left on my digipak, I
found that there were many places I could improve this to make it more
appealing to an audience.
The first change I made as where the text was placed on the font
cover, as in my draft it did not look professional, it does not fit well with
the image. After looking at actual bands album covers I found that having the
text over laying the image of the band looks professional. I also changed the
name of the album as I did not like it. On the spine of the digipak I added the
name of the album as this is what is on the spine for professional digipaks
also I used a catalogue number as then it looks like an actual digipak. Also
the song list on the back cover I moved due to me having to change the image I
wanted the text to stand out.
The next change I made was the image on the back cover. I changed
this because the draft image did not match the feel of the digipak and looked
out of place with the rest of it. The image on the final piece was the image
from my draft advert that I changed, I felt that having a back cover that
matched the front looked professional.
Also I changed the inside right cover as, although I liked having
the band logo there, I felt that having a better image there would look more
professional. I first changed it to an image of an A I wrote using a light on a
black background, after getting feedback on this I felt that changing it would
be a good idea. I then took a screenshot of the opening scene to our finished
music video as this way they would link very well together.
On my first draft of my digipak I had a black layer on the inside
left panel, after getting feedback from this I decided that it was too plain so
I tried to find an image that would it well there. I chose the image I had
previously used on the inside right panel, this fit well in that spot. However,
due to this panel having a slit in it for the in-slip to go in, it distorted
the image slightly. I decided to change this for my final piece
Wednesday, 11 November 2015
Monday, 9 November 2015
Friday, 16 October 2015
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